NYFW 2014: Tiphaine’s Diary x Lacoste on Fifth Avenue
Cardigan, dress, sneakers, bag, watch and scarf from Lacoste SS14 main collection Here it is guys, I am happy to finally be able to reveal the project we've been working on with Lacoste during NYFW! The idea was to shoot three different looks from their new SS14 collection in my favorite spots in NYC. I used to wonder why Lacoste had their show in New York given they're a French brand... Turns out the brand was very close to the American culture and spirit since the beginning, as the first original Lacoste polos were being sold in the U.S. as well!
So we thought it would be fun to create something out of this and to sort of mix this Lacoste sporty vibe with the vibrant atmosphere of the Big Apple. The whole thing resulted in three looks - today you can discover the first one and the next two will be published shortly! For this look I chose Fifth Avenue because well, even though it's not my favorite place to shop it still has this very strong New Yorker atmosphere, with a lot of people rushing from one place to another and yellow cabs everywhere, you know.
What I tried to do with this look was to dress up a few classic and sporty pieces from Lacoste SS14 main line and create a look that I would possibly wear to run around if I were one of those busy NYC working girls, see? Both the dress and the delicate watch are very feminine and the sneakers and light cardigan add some comfort to the look while keeping it edgy. I hope you guys will like this first look I created for Lacoste post and see you soon with more Lacoste in the streets of the city ;)
Pictures by Luca Tornese